Who's afraid of the big bad coffee wholesalers?

Nothing makes the noses turn up of artisanal coffee roasters than the names of the large national private label coffee roasters. ย It's companies like Royal Cup, Paramount Coffee, Dillano's, and Magnum Coffee, among others.

They're usually invisible to you and me because they're private label, behind the scenes. ย They'll be at Dunkin Donuts, McDonalds, your corner cafe, and your local high-end restaurant. ย But they're not out making a name for themselves with the coffee drinker, like you and me.

But I've been trying their coffees for a long time and have a secret to share. ย  They do carry some good premium coffees. ย Sure, they have plenty of grab bags of random Indonesian coffees, Ethiopian what-nots, and Indian Whose-ee-Whatsee. ย But they have very strong buying power and they can buy up entire estates' outputs at a time.

Royal Cup has a line of single origin coffees. ย So does Paramount and Dillanos. ย Magnum Coffee just released a Costa Rica from a single estate and it has more body and floral notes than you'd expect from run of the mill Costa Ricas. ย Both Paramount and Dillanos have ย "cause coffees" that donate money towards worthy local causes in the countries and regions where they buy. ย For instance, Paramount Coffee has "Fair Trade Rwanda Coffee" specifically meant to aid farmers in that war-torn country. ย Dillanos has its "One Harvest" project carrying single estate coffee from farmers they know in Costa Rica, Tanzania, Ethiopia and Guatemala.

ย The roasters at these large wholesalers tend to love these single origin and estate coffees. ย It's their sort of pet projects. ย Like a car mechanic that fixes Hondas and Toyotas all day but is allowed to work on Lamborghinis on the night shift. ย ย 

I'm not saying that these are coffees that will win coffee competitions judged by other roasters that can smell the notes that only dogs can hear. ย I'm saying that I've tried them and they're good. ย They are excellent demonstrations of single origin character, and they'd fit well with many peoples' tastes. ย Don't pass them up. ย If you get a chance, give them a try!ย 



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