Is 1969 the Year the Coffee Died?

November 19, 2011

Steve Crump is not happy with the coffee in his local grocery. He finds it to be mostly Robusta, “the cheap red wine of coffee beans”. Lamenting that Juan Valdez’s Colombian Arabica coffee is now third in world production, he ties lack of quality to the fact that Vietnamese Robusta has moved ahead of Colombia. He concludes this on the basis of the quality of the three-pound cans on his supermarket’s shelves. What’s wrong with this picture? Steve is searching for his coffee in the wrong store or in the wrong aisle, for starters. If he’s only buying what’s in three-pound tins, it likely is the Robusta he says it is. But why be stuck on three-pound tins in the supermarket? Today’s gourmet specialty coffee far surpasses the tins in quality of bean, freshness and taste, even when compared to Steve’s past favorite, Yuban, and the Italian cup he once had in San Francisco. Not only does Steve lament over the emergence of Robusta at the top of production, but he also finds that decaf is still as bad as it was in 1969, the year that coffee died for him. Citing that today one of eight cups of coffee sold contains no caffeine, he states that it “has no reason whatsoever to exist”. Steve, where have you been? Even if you’ve been up all night, wake up and smell today’s coffee! Our specialty gourmet coffees have better taste and variety than ever. That Italian coffee you found in San Francisco has many available versions today, available not only in cafes but in whole bean or ground form as near as the internet. CoffeeKind’s coffee marketplace has more variety and choices than anywhere, and when we’re talking decaf, the choices are amazing. The flavor is so much better now that naturally decaffeinated versions are readily available. Yes, Steve, there is “such a thing as a decent cup of coffee”. Whether it be Arabica blends or single origins, whether you buy whole beans or ground, you can get it within a few days of its roast. No longer necessary to rely on stale coffee from grocery shelves, that has been sitting there or in warehouses who knows how long, the internet brings the roaster almost right into your home and the coffee to your door within days. No Steve, cheer up, even in rural Idaho, you can get great roast-to-order coffee and decaf easily and quickly, the way you want it. Check out CoffeeKind today. Below are coffees from your neighboring states, which will get to you very quickly. Brew on, deliciously.



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